The power of touch is truly astounding. Because our skin is the largest organ in the human body, the sense of touch is the most widespread of our five senses. This super-sense offers numerous emotional and physical benefits to both children and adults.
How important is touch?
We asked parents around the country to tell us what they think.‡
43% of moms told us that they'd rather have a hug than flowers on Mother's Day.
83% of parents believe that touch strengthens family bonds.
Kids who receive four or more hugs a day feel less anxiety about the family's financial challenges.
61% of parents report that spending time as a family is more important than money.
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‡The Lever 2000 study was conducted by independent research firm Wakefield among 1,018 nationally representative American parents ages 18+. Quotas were set to ensure reliable and accurate representation of the U.S. population of parents ages 18 and older. The study had a margin of error of 3.1%.